Business Plan By The Numbers
Turn an income goal into daily activity, then track the four numbers that predict it.
- 01Start with take-homePersonal income need → gross commission needed after splits, cap, and expenses.
- 02Convert to transactionsDivide by your average commission per closing to get the deal count.
- 03Work back to activityApply your appointment-to-close and conversation-to-appointment ratios.
- 04Budget the businessLead gen, marketing, tools, and taxes as fixed percentages of gross.
