The Listing Presentation with Tina Caul (Part 3 of 3)
Training VideoThis session lives on the source page. eXp University video page
Watch on eXp University →What this solves
Improve listing presentations and seller conversion
High-value listing mastery content.
Key takeaways
- Improve listing presentations and seller conversion
- High-value listing mastery content.
- Best for listing agent at a intermediate level.
- Curated from eXp University for the Training track.
Related scripts
Listing Appointment — Opening & Agenda
Pre-frame the close at the start, then earn it. Motivation before marketing, marketing before price.
FSBOFSBO Door Approach
Show up as a buyer source first. Earn the follow-up appointment, not the listing on visit one.
ExpiredExpired Listing Call
Ask what went wrong, then position yourself as the fix. Two-time close every call.
Related objections
“My neighbor got {price}, so my home is worth at least that.”
They did — let's look at that sale together. Here's what their home had that yours doesn't, and here's what yours has that theirs didn't. Then the number gets obvious.
FSBO“We're selling it ourselves to save the commission.”
I respect that — you're trying to keep more money, which is exactly my job too. Most FSBO sellers end up negotiating with a buyer's agent anyway, and buyers discount FSBO prices because they know you're saving the fee.
Already Have an Agent“We're already working with another agent.”
Good — loyalty matters to me too. Have you signed an agreement with them, or is it more of an informal thing?