The LAB: Attraction Through Production With Russ Laggan
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Watch on eXp University →What this solves
Attract agents by being productive and valuable
Great bridge between production and attraction.
Key takeaways
- Attract agents by being productive and valuable
- Great bridge between production and attraction.
- Best for team leader at a advanced level.
- Curated from eXp University for the Leadership track.
Related scripts
Agent Attraction — First Conversation
Ask about their goals before you talk about the model. Attraction is diagnosis, not presentation.
LeadershipWeekly Accountability Call (Leader → Agent)
Coach one metric at a time and let the agent name the commitment. Ownership beats assignment.
Buyer ScriptsOnline Buyer Lead — First Call
Lead with the property they asked about, ask timeline before money, and always close on two specific times.
Related objections
“We're already working with another agent.”
Good — loyalty matters to me too. Have you signed an agreement with them, or is it more of an informal thing?
Already Have an Agent“My cousin is an agent, we'll probably use them.”
Family first, always. One question — how many homes did they sell in {area} this year? Because this decision is worth six figures either way.
Commission“Your commission is too high — another agent will do it for less.”
They might. The question isn't what you pay, it's what you net. Show me their marketing plan and I'll show you which parts of mine they removed to get to that number.