eXp Realty Model Explained LIVE with Frank Panunto
Recruiting / OrientationThis session lives on the source page. eXp University video page
Watch on eXp University →What this solves
Understand the eXp brokerage model
Useful explainer for non-eXp visitors.
Key takeaways
- Understand the eXp brokerage model
- Useful explainer for non-eXp visitors.
- Best for prospective exp agent at a all levels level.
- Curated from eXp University for the Join eXp track.
Related scripts
Agent Attraction — First Conversation
Ask about their goals before you talk about the model. Attraction is diagnosis, not presentation.
Buyer ScriptsOnline Buyer Lead — First Call
Lead with the property they asked about, ask timeline before money, and always close on two specific times.
Buyer ScriptsBuyer Who Wants a Tour With No Commitment
Trade access for a consultation. Never lead with the form, lead with the value of the meeting.
Related objections
“Why would I leave my brokerage for eXp?”
You shouldn't, unless something's missing. What do you want in 3 years that your current model doesn't give you — more take-home, better training, or ownership in the company?
Already Have an Agent“We're already working with another agent.”
Good — loyalty matters to me too. Have you signed an agreement with them, or is it more of an informal thing?
Commission“Your commission is too high — another agent will do it for less.”
They might. The question isn't what you pay, it's what you net. Show me their marketing plan and I'll show you which parts of mine they removed to get to that number.
